I saw a job posting today titled “Team Leader.” It is not an unusual title for entry level management jobs, such as the one being advertised, but it struck me as sad that such a powerful and important word could be used so nonchalantly.
When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy. Here’s the thing: advertising on a small business budget can almost seem […]
Marketing is all about finding people interested in what you have to offer, nothing more and certainly nothing less. The bottom line is that you can’t sell anything, no matter how good you are at selling, or how great your product is, or how efficient your supply chain is, if no one walks into your store, finds your website, or gives you a call.
Yes, business literally can and has changed the whole world, but I am more worried about changing someone else’s world. Every day, I have the opportunity to walk into peoples lives and make a positive impact in their world.
As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with the same old lessons we have been teaching for the last 30+ years.
I had a conversation the other day with a client who has a small business that is not doing so hot at the moment. To put it bluntly, their small business is failing. This conversation was a follow up to months of board meetings, assessments, and different action plan scenarios. The bottomline is that if […]
I just recently realized that I am suffering from one of the same issues that I help many of my clients overcome: the failure to launch. It is an illness that plagues many entrepreneurs. We have the ideas running through our heads, but how do we take that next leap of faith and actually start running, not just planning our business?